Steam Adds Facebook Connect to Help Players Find Friends
Steam has added Facebook to expand the social networking portion of their frontend. Features include: importing friends you know on Facebook into your Steam friends list, and adding additional profile information brought in from the most popular social network onto your Steam profile. Presumably it will also allow achievement progress and purchase information to be posted on to your Facebook profile, similar to how the Playstation Network connects to your Facebook profile to inform your friends of trophies you’ve earned and purchases made on the Playstation Store. This could add an interesting layer, as it’s free advertising for the games by saying “Hey, I got this game! You might want to as well!”.