Sundance Channel Gets New Look
The
Sundance Channel is getting a branding facelift. The network is making it clear; this is no longer just a channel where you just tune in to watch your favorite Sundance indie movies and television reruns. Nope, the network is now a major source of original programming and home to an impressive television line-up. The recent success with original programming and content, which featured foreign imports like
The Returned and
Top of the Lake as well as the critically acclaimed, new series
Rectify is surely to have influenced the change.
“We have made great strides in the past few years with our original programming and we see this as the perfect moment to mark that shift with a new name and fresh logo,” says Monica Bloom, SundanceTV’s senior VP of marketing in a prepared statement. “SundanceTV aims to create television that is as remarkable as the best independent films, and this rebrand embodies that position with confidence.”
The branding shift will be introduced in the weeks leading up to the premiere of the network’s new series
The Red Road, which stars
Jason Momoa,
Julianne Nicholson and Martin Hendersonon and airs February 27. Later in the year SundanceTV will debut the miniseries
The Honourable Woman starring
Maggie Gyllenhaal and season two of
Rectify.
