Activision really needs to sit down and take a long, hard look at their business model. After running both the Tony Hawk and the Guitar Hero series into the ground, you would think that they would really play it safe with their biggest franchise of all, Call of Duty. Sadly this is not the case, as the series has pumped out entry after entry every year since 2003 (including mediocre console spin-offs Finest Hour and Big Red One.) And while Black Ops has certainly been the most successful game in the franchise in terms of sales, and although it does bring a few new ideas to the table, I can not help but feel that the series as a whole is reaching the point of stagnation.
Nowhere is this point driven home more than in the single player campaign mode. Although perfectly functional, the incredibly brief story feels less like a cohesive whole and more like a series of concepts and set pieces torn directly from other Call of Duty games. The game opens with the obligatory hostage scenario, in which an enemy takes a human shield, time slows down, and you must pull off a head shot with your pistol to save the day. It seems like this scene alone has been in at least five or six games since the first Modern Warfare popularized it. From there, the game throws you into an off road vehicle chase, a few on-rails shooting segments, a scene in which you use guided missiles to destroy targets, and a “follow your AI partner and do everything exactly as he says or fail” stealth scene that has apparently become a requirement for all modern shooters. The campaign portion of Black Ops is almost embarrassingly devoid of new and interesting ideas. Worst of all, these now-standard shooter elements were all popularized by the Call of Duty franchise, making the entire game feel like a less polished highlight reel of past games. You know that a series has gone creatively bankrupt when it starts ripping itself off.