Due to the relative ease of use and game development, the iPad App store has plenty of unique business models. There are cheaper apps that are created on lower budgets, free-to-play games driven by micro-transactions, products populated with advertisements, and more. Apple’s popular tablet was almost introduced to yet another business model, in the form of a multi-game subscription for Big Fish Games.
On November 24th, 2011, Bloomberg reported that Apple gave permission to the casual game publisher Big Fish Games to sell a subscription model to iPad users. Users would pay a flat monthly fee to access a catalog of Big Fish titles, such as Mystery Case Files: Dire Grove, Garden Panic, and Toppling Towers, all games that are sold individually as well.