What if Call of Duty Went Free-to-Play?
The
term “free-to-play” has mostly been used to describe lower-tier MMOs
over the past few years, describing games which, while literally free to
play, make a profit through micro-transactions and payments for more
content. Now the shooter genre is dipping its toe into this genre, with
both Battlefield and Ghost Recon starting new free-to-play online projects. This model has proven to be profitable for shooters such as Battlefield Heroes, a cartoony class-based shooter which preceded the recent Battlefield Play4Free.
So, with the words “shooter” and “profitable” being in the same
sentence, it would only make sense that Activision might try this
business model with their shooter juggernaut Call of Duty. So what would Call of Duty look like if it went free-to-play?