Box Office Boosted by Bunnies, Bombs, and a Boogeyman
Two of the three new movies this weekend outperformed studio expectations. Hop was the number one film with families earning $38.1million. Talking CGI animal pictures typically don’t have great earning power, but the makers of Despicable Me assumed at least $30 million on their investment. One only needs to look at Marmaduke and Yogi Bear as two unfortunate examples. However, for every ten Hollywood goofs in this aggravating subgenre, every so often an Alvin and the Chipmunks comes along to give Tinseltown a reason to continue pumping knock offs down the factory line.
