Vacant Seats: What Hollywood can do about 2010’s awful attendance
At first glance, 2010 seems to have been a profitable year in the movie business. According to Box Office Mojo, 2010 was the second highest-grossing year of all time, preceded by 2009 when Avatar captured our hearts and wallets. With $10.57 billion in ticket sales one could say Tinseltown made off pretty good. That would be incorrect. Actual attendance was 1.27 billion, the lowest attendance in 15 years.